Medisch Laser Centrum

The cosmetic medicine industry is full of cliché approaches to design and marketing. Rife with stock images of young, slim and attractive people, this particular industry was in serious need of a fresh approach.

The challenge: approach the serious and often sensitive subject of cosmetic medicine with levity and humour. By finding approachable and whimsical analogues to the medical treatments, the illustrations lower the reader's guard and introduce the subject without inspiring unrealistic expectations.

The website was built to be easy to use and accessible. The often cluttered information presented on the websites of many cosmetic clinics has been presented in a uniform and structured way, with ever-present section-navigation to help the reader find the information they are looking for. 
Client
Medisch Laser Centrum
Role
Web design, Illustration, Print & graphic design
Year
2017